Expert insights on cx in the arts.
Here I share reflections, tools, and perspectives on how cultural organizations can put audiences at the heart of their work, on and off stage, backstage and offline.
So, here’s what I’ve been thinking ‘bout lately.
Customer data silos
The 4 main reasons why you need to own, or at least have deep insights and easy access to your customer data.
Data driven decisions
KPI, ROI, CHURN AND NPS. But what about loyalty metrics? Here I share a few ideas on what you could begin to implement.
The First 5 Minutes
Audiences decide faster than you think, because first impressions last.
Beyond Ticket Sales
Rethinking success in the arts through CX, means that besides the traditional metrics of sales and marketing, organisations need to begin to also look at customer/audience experience as a measure of impact.
Why Customer Experience Matters in the Arts — A First Note
In cultural organizations, success is often measured by ticket sales, reviews, and visibility. But at the heart of it all lies something even more powerful: the experience of the audience.