The First 5 Minutes

You know the saying that first impressions last. Well that is true also in the arts, it’s not only what happens on stage that will define if the experience was wort the time, money and effort of the customer. A successful attendance consist of many touch points that are a possibility to wow your customer - a well timed and informative welcome email, the lobby experience, the ease of finding your seat, intermission and leaving the venue, all of these (and many more) determine wether or not your customers return, and when.

Their opinions are formed in minutes, even in seconds and set the tone for the entire experience. How well your website performs, service at the box office and how easy it is to buy tickets (even pricing sets expectations!), front-of-house staff and sometimes even traffic delays (even though not in your control), can make or break the overall experience.

Tips on getting started
Audit your different “First 5 minutes” with the help of your staff. Look at the different processes through your customers lense and discuss what works and what doesn’t. And even if traffic delays aren’t your fault - how can you help lower stress levels for your customer when you meet them? From here, you’ll be able to make things better. Because great art deserves a great welcome.