Who i am

Welcome, and nice to have you here!

I am a customer experience professional specializing in the arts and culture sector, with a strong track record of developing strategies that deepen audience engagement, grow loyalty, and strengthen organizations.

My career combines leadership, strategic work, and hands-on project delivery across cultural organizations. I am passionate about helping theatres and other creative institutions transform their audience relationships and thrive with data driven decision making.

As a thought leader in this field, I bring both vision and practical tools to connect people with the arts in meaningful ways.

Expertise & Impact

  • Designing and implementing CX strategies tailored to cultural organizations, aligning artistic vision with audience development.

  • Creating loyalty programs and touchpoints that foster lasting, authentic connections between audiences and institutions.

  • Strengthening organizations’ visibility and voice to resonate with diverse audiences, communities and stakeholders.

  • Vast experience in various projects and networks, bringing a cross-cultural perspective to CX in the arts.

top statistics

15+ years

1,5 M€

CRM

OR 42,58 %

CRM system superuser, managed over 100K customer profiles and 8 years of sales data, further optimizing efforts for sales and communication actions.

Designed and executed sales newsletters with an average OR of 42.58 % and CTR of 8.22 %.

In personal B2B and B2C ticket sales.

Website optimization and new webshop launch increasing online sales by 45 % in one year.

Work in arts and culture. Last 8,5 years as Sales Coordinator and team leader at Svenska Teatern, the Swedish speaking National Theatre in Helsinki, Finland.

strenghts

  • Strong communication and language skills

  • Calm, empathetic, and approachable – even in challenging situations

  • Decision-making based on data and customer analysis

  • Strategic understanding

  • Process management

  • Development and leadership of customer experiences (CXM)

  • Solution oriented

  • University of Helsinki - History

    This interdisciplinary Master’s program in Culture and Communication offered a broad education in understanding culture and communication from historical, literary, linguistic, philosophical, and media-contextual perspectives.

  • Novia University of Applied Sciences - Arts Management

    A comprehensive education that combined theory and practice across various areas of cultural production. I learned to produce events and art projects, develop audience relationships, and lead cultural initiatives in collaboration with professionals from different artistic disciplines.

  • Wednesday Relations, Stockholm 11/2023

    The training provided both strategic and operational capabilities to develop customer-centric operations: mapping customer journeys, building customer understanding, embedding a CX (Customer Experience) culture, and utilizing ROI and KPI metrics in CX leadership. I gained practical insight into how an organization can build a customer-oriented culture, improve the customer experience throughout the entire journey, and measure the impact of CX actions.

  • Resumé Akademi, Stockholm 10/2020

    The training offered a comprehensive perspective on managing customer relationships in a digital environment. The content focused on data-driven CRM work, analyzing customer value, loyalty strategies, and the use of marketing technology to strengthen customer loyalty.

Background & Schooling